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SCMP.com removes paywall

Hong Kong English-language newspaper the South China Morning Post took down its paywall this evening, one of the first major moves by new owner Alibaba, the Chinese e-commerce giant.

SCMP.com this evening

SCMP.com’s homepage this evening

The 113 year-old newspaper, which has long held ambitions to be a window to the world into China, has also launched a new app at the same time, with an improved search function, faster loading time, easier linking with social media and simpler navigation.

Tammy Tam, editor-in-chief of the Post, said in a statement: “With the paywall removal, it paves the way for the SCMP to grow its readership globally.  It is our firm belief that as China plays an increasingly critical role in world politics and the economy, a global community of China stakeholders will demand insightful and trusted news and commentaries from a within-the-region perspective.”

The newspaper, as well as the ePaper version, a PDF replica of the SCMP newspaper, will remain subscription-based.

South China Morning Post Group shareholders approved the acquisition by Alibaba last month, with a cash payment of HK$1.60 a share.

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