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Southeast Asian grocery app HappyFresh hires head of marketing

Aline Lara Oliveira

Aline Lara Oliveira

Aline Lara Oliveira, a strategist at Malaysian independent digital agency Lion & Lion, has moved client side to grocery delivery startup HappyFresh.

The Brazilian takes on the role of head of marketing after just five months with Lion & Lion and will be based in KL.

She joins a company that was founded in Malaysia in 2014, and launched just over a year ago after receiving US$12 million in Series A funding.

The one-hour delivery service, which is only available on mobile devices, has since launched in Jakarta, Thailand, Taiwan and the Philippines.

HappyFresh Oliveira’s brief is to develop strategy and execute all marketing activity in Malaysia including paid online acquisition, CRM, social media, offline marketing, PR and partnerships.

She was previously social media manager at media agency IPG Mediabrands, and before that worked at digital marketing agency Hopena.

Additional reporting by Babar Khan Javed

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