StarHub parts ways with social media agency Vocanic



StarHub is to part ways with Singapore social media agency Vocanic.

Vocanic has been given three months notice by the Singapore telco, after which the two companies will go their separate ways, Mumbrella understands.

In a statement, StarHub did not explicitly confirm the news, but said that the company regularly reviews its agencies.

StarHub is one of Vocanic’s major clients, which also include Danone AQUA and Hennessy. The agency started working on the business in 2005, and as social media agency of record managed a range of functions, including blogger engagement, social CRM, analytics. Vocanic won two awards for its loyalty marketing work for StarHub in 2013.

GroupM declined to comment.

The news emerges one month after the exit of Vocanic CEO Ian McKee.

McKee left the agency he founded 11 years ago, and was acquired by WPP and joined the GroupM media stable two years ago, abruptly last month.

The statement from StarHub: “Our social media journey began when StarHub became the first telco in Singapore to start actively interacting with customers socially since 2009. We started off on Facebook before embracing Twitter, YouTube, StarHub Community and other social channels,” a company spokesperson told Mumbrella in an email.

“We are constantly exploring different ways to engage customers in a meaningful manner. Hence, we regularly review how we reach out to customers, and one of which includes our partnership with our agencies.”


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