ViuTV starts to eat into audience share of market leader TVB in Hong Kong

ViuTV's Descendants of the Sun

ViuTV’s Descendants of the Sun

Hong Kong’s biggest television network, TVB, is already starting to show signs of a competitive threat from ViuTV, a free-to-air television channel that went to air on 6 April.

Ratings for all of TVB’s weekday shows except for one have fallen week on week, and the station’s weekend programmes have fallen by an even steeper margin, according to Nielsen ratings.

A spokesperson for TVB told the South China Morning Post that the ratings slip was probably attributable to a number of new shows on the network, which take a while to build an audience.

But ViuTV’s strong programming line-up of Korean dramas including Descendants of the Sun and reality show Travel with Rivals are likely to have contributed to TVB’s ratings slide.

“It was reasonable to guess that TVB’s ratings were affected by ViuTV, ” To Yiu-ming, professor at Baptist University, told SCMP.

ViuTV, owned by PCCW, is the first new TV station to launch in Hong Kong in 37 years, taking place of the now-defunct ATV.

PCCW is behind Viu, an OTT service that has expanded beyond Hong Kong into Malaysia, Singapore and India, and is going head to head with the likes of Netflix, HOOQ and Iflix for a share of the region’s burgeoning internet television market.


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