Dr Mumbo

Why Don Draper won’t be attending the APPIES

Event promotion award of the week goes to the organisers of the APPIES first event in Malaysia, who have taken to reverse psychology and a touch of Mad Men to encourage people to attend.

Here’s the email that went out to would-be attendees today:

I just found out that APPIES Malaysia will be having its Conference on May 19 & 20.

Quite honestly, I don’t see the value of hanging out with 22 CMOs over two days at the Eastin Hotel Ballroom.
In fact, what can 36 marketing case study presentations teach me what I already know?

For my entire career, I’ve been telling people what they should buy, what they should do, and how they should think. In fact, there are whole journals devoted to my success.

And give me a break, what sort of networking can someone like me benefit from here?

They should come see me, and not the other way round….

So I’m telling you, I’m not attending the APPIES Malaysia Conference next month.

If you want to leave your success up to misguided attempts at innovation – put your faith in junk tactics like social media, mobile, content creation and search – then please register now

As for me, I don’t need a marketing conference to tell me about the future.


Don Draper

Let’s hope the email isn’t taken too literally.



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