Zenith wins pitch for H&M in Singapore and Malaysia

H&M SingaporeZenith has announced registering its first new business win in Singapore since having its name changed from Zenith Optimedia.

The announcement from the agency:

Singapore, 7 April 2016 – Riding on the momentum of recent new business wins, Zenith has been appointed as the new media agency partner for leading fashion retailer H&M (Hennes & Mauritz) following a pitch. Zenith will be responsible for planning & buying across all media for H&M in Singapore & Malaysia.

“We are extremely delighted & honored by this appointment. This is a testament to our strategic paid, owned and earned approach which continues to be a winning formula, coupled with the ability to bring fresh perspectives & ideas to the table.” Helen Lee, Managing Director, Zenith Singapore.

H&M previously worked with OMD in Singapore and UM in Malaysia.

Source: press release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing