FYI

Zenith wins pitch for H&M in Singapore and Malaysia

H&M SingaporeZenith has announced registering its first new business win in Singapore since having its name changed from Zenith Optimedia.

The announcement from the agency:

Singapore, 7 April 2016 – Riding on the momentum of recent new business wins, Zenith has been appointed as the new media agency partner for leading fashion retailer H&M (Hennes & Mauritz) following a pitch. Zenith will be responsible for planning & buying across all media for H&M in Singapore & Malaysia.

“We are extremely delighted & honored by this appointment. This is a testament to our strategic paid, owned and earned approach which continues to be a winning formula, coupled with the ability to bring fresh perspectives & ideas to the table.” Helen Lee, Managing Director, Zenith Singapore.

H&M previously worked with OMD in Singapore and UM in Malaysia.

Source: press release

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