APPIES Malaysia winners revealed
BBH’s ‘Get Cheras to Cheras’ campaign won APPIES Malaysia gold
The winners have been revealed from the first live-presentation awards format APPIES to be held in Malaysia, with 10 golds awarded from 36 shortlisted entries.
Ensemble’s programmatic video campaign for KFC’s Hot and Cheezy burger, which was also well awarded at the Mumbrella Asia Awards in March, BBH Singapore’s ‘Get Cheras to Cheras’ campaign featuring a twerking panda for Ikea and Fisherman Integrated’s Kucing Happy campaign for BSN, which won best campaign at the Kancils, were among the gold winners.
The winners list in full:
| GOLD WINNERS | |||
| CATEGORY | CAMPAIGN TITLE | BRAND NAME | AGENCY |
| Food & Beverage | Big Mac Dubsmash Chant Challenge | McDonald’s | LEO BURNETT |
| Food & Beverage | KFC Hot and Cheezy | KFC | ENSEMBLE WORLDWIDE |
| Consumer Durables | Get Cheras to Cheras | IKEA | BBH SINGAPORE |
| Non-food FMCG | Polis Evo | ASTRO | ASTRO |
| Food & Beverage | Wonda Restarts Your Day | Wonda Coffee | DENTSU MALAYSIA |
| Non-food FMCG | Safi Shayla: Show the world that there is nothing that Hijabsters cannot do | Safi Shayla | IGNITE KL |
| Consumer Services | Kucing Happy – How a conventional bank made itself relevant in the age of social media | BSN Corporate | FISHERMEN INTEGRATED |
| SILVER WINNERS | |||
| CATEGORY | CAMPAIGN TITLE | BRAND NAME | AGENCY |
| Food & Beverage | How Wonda Owned A Day | Wonda Coffee | DENTSU MALAYSIA |
| Consumer Services | Maxis Zerolution – Turning Zero Into Hero | Maxis | LEO BURNETT |
| Food & Beverage | Mountain Dew Neonizes Malaysia | Mountain Dew | DENTSU MALAYSIA |
| Consumer Services | Yonder Music Launch | Yonder Music | M&C SAATCHI |
| Non-food FMCG | L’Oreal Raya Cantik Bergaya | L’Oreal Paris, Maybelline and Garnier | LION & LION |
| Consumer Services | Easy Resolutions with Mr. Coach | OCBC Bank | MCCANN ERICKSON |
| BEST PRESENTERS | |||
| CATEGORY | PRESENTERS | CAMPAIGN TITLE | AGENCY |
| Consumer Durables | Josie Khng | Get Cheras To Cheras | BBH |
| KC Hong | |||
| Food & Beverage | Amit Sutha | KFC Hot n Cheezy | ENSEMBLE WORLDWIDE
|
| Angelina Villanueva | |||
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