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APPIES Malaysia winners revealed

BBH's 'Get Cheras to Cheras' campaign won APPIES Malaysia gold

BBH’s ‘Get Cheras to Cheras’ campaign won APPIES Malaysia gold

The winners have been revealed from the first live-presentation awards format APPIES to be held in Malaysia, with 10 golds awarded from 36 shortlisted entries.

Ensemble’s programmatic video campaign for KFC’s Hot and Cheezy burger, which was also well awarded at the Mumbrella Asia Awards in March, BBH Singapore’s ‘Get Cheras to Cheras’ campaign featuring a twerking panda for Ikea and Fisherman Integrated’s Kucing Happy campaign for BSN, which won best campaign at the Kancils, were among the gold winners.

The winners list in full:

GOLD WINNERS
CATEGORY CAMPAIGN TITLE BRAND NAME AGENCY
Food & Beverage Big Mac Dubsmash Chant Challenge McDonald’s LEO BURNETT
Food & Beverage KFC Hot and Cheezy KFC ENSEMBLE WORLDWIDE
Consumer Durables Get Cheras to Cheras IKEA BBH SINGAPORE
Non-food FMCG Polis Evo ASTRO ASTRO
Food & Beverage Wonda Restarts Your Day Wonda Coffee DENTSU MALAYSIA
Non-food FMCG Safi Shayla: Show the world that there is nothing that Hijabsters cannot do Safi Shayla IGNITE KL
Consumer Services Kucing Happy – How a conventional bank made itself relevant in the age of social media BSN Corporate FISHERMEN INTEGRATED
SILVER WINNERS
CATEGORY CAMPAIGN TITLE BRAND NAME AGENCY
Food & Beverage How Wonda Owned A Day Wonda Coffee DENTSU MALAYSIA
Consumer Services Maxis Zerolution – Turning Zero Into Hero Maxis LEO BURNETT
Food & Beverage Mountain Dew Neonizes Malaysia Mountain Dew DENTSU MALAYSIA
Consumer Services Yonder Music Launch Yonder Music M&C SAATCHI
Non-food FMCG L’Oreal Raya Cantik Bergaya L’Oreal Paris, Maybelline and Garnier LION & LION
Consumer Services Easy Resolutions with Mr. Coach OCBC Bank MCCANN ERICKSON
BEST PRESENTERS
CATEGORY PRESENTERS CAMPAIGN TITLE AGENCY
Consumer Durables Josie Khng Get Cheras To Cheras BBH
KC Hong
Food & Beverage Amit Sutha KFC Hot n Cheezy ENSEMBLE WORLDWIDE

 

Angelina Villanueva
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