Great Eastern takes #RetireGreat campaign outdoors in Singapore

Singapore Press Holdings out-of-home media company SPHMBO has created an outdoor element for insurance firm Great Eastern’s #RetireGreat campaign at Ocean Financial Centre linkway.

Great Eastern campaign

The announcement:

Many Singaporeans want to spend their golden years doing what they’ve dreamed of. But what does it require to turn these dreams into a great reality?

An Instagram contest conducted by Great Eastern for its #RetireGreat campaign provides a glimpse of how to achieve a great retirement though its suite of retirement solutions by featuring the contest winners and their heart-warming retirement dreams.

To motivate fellow Singaporeans to consider Great Eastern’s retirement solutions for their retirement planning, Great Eastern worked together with SPHMBO to bring together an Out-of-Home campaign, on top of its content marketing to raise greater awareness among the PMEBs as a retirement solutions provider to meet their retirement needs.

The campaign aims to create interest by cleverly dressing up the walls at the Ocean Financial Centre linkway to showcase the selected winners, along with a digital wall mural reeling on them having an opportunity to live out a slice of their retirement dreams supported by Great Eastern and sharing of tips to spur consumers on their thoughts for their retirement.

“With this campaign, using real-life stories and heart-warming aspirations, we hope to spur consumers to start planning early for their retirement. At Great Eastern, we have a comprehensive suite of holistic retirement solutions. Recognising the growing trend of consumers spending more time assessing content on-the-go, our campaign focused on reaching out to them through online as well as outdoor media platforms.” – Colin Chan, Chief Marketing Officer, Great Eastern Life Assurance Pte Ltd.

Source: press release


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