Grey Dhaka unveils world’s first zero-electricity air cooler made from plastic bottles
Grey has come up with an idea to keep rural housing in Bangladesh cool using re-purposed plastic bottles and no electricity in time for the hot summer months and the advertising awards season.
The agency teamed up with Grameen Intel Social Business, a Dhaka-based social business IT company, to create grids made from plastic bottles cut in half that can be placed in windows. The agency claims the Eco-Cooler can reduce the temperature of a room by five degrees celsius.
The video explains how the Eco-Cooler works with the same cooling effect as a person blowing air with pursed lips.
“After initial tests, blueprints of the Eco-Cooler were put up online for everyone to download for free. Raw materials are easily available, therefore, making Eco-Coolers a cost-effective and environmentally-friendly solution”, Syed Gousul Alam Shaon, managing partner and chief creative officer at Grey Dhaka, said in a press release.
The agency claims the Eco-Coolers have been installed in villages in Nilphamari, Daulatdia, Paturia, Modonhati and Khaleya.
Grameeen Intel Social Business’s deputy GM Abdullah Al Mamun commented: “Since most rural homes in Bangladesh are made with corrugated tin, the Eco-Cooler has the power to provide relief to millions of Bangladeshis. We sincerely hope this volunteer effort will make a difference in their lives.”
The Eco-Cooler is another idea from Grey that fits with what the network’s creative head Per Pedersen describes as “solvertising” – work that solves social and environmental problems.
Among Grey’s ideas to emerge just before the deadline for the Cannes Lions this year are RainSprout, a widget fitted to the top of umbrellas to help prevent mosquitos from reproducing, in-game ads to encourage Southeast Asia gamers to give blood, and English lessons for Mumbai slum kids delivered by candy sellers with radios.
What happens when it rains?
ReplyWon’t the rainwater just leak into the home?
Oh boy…
Robin – I feel like you need a special section on Mumbrella where all this BS can be consolidated in one place.
I don’t even want to dignify this pseudo science with any kind of rebuttal…it’s just absurd.
Replyhttps://youtu.be/KW1AlvBFTww
ReplyWhat an absolute disgrace.
ReplyPretty poor idea if it can only reduce temperatures from 45ºC to 40ºC….and even that is not proven.
This kind of scamming will never stop if people keep getting rewarded for it.
http://www.adweek.com/news/advertising-branding/global-creative-icon-tor-myhren-leaving-grey-apple-168681
ReplyThe sad part is, some high ranking tool/s from Grey will be on the cannes jury, plus theres a high statistical probability that wpp will be well represented on there too….so it wouldnt surprise me if any of this pro bono nonsense won big.
If only they could do some decent work on real briefs they’d be all set.
ReplyA global creative head of a major network ( an icon no less-, according to his PR) is only equal to a VP on the client’s side?
ReplyNot SVP or EVP or President!
Kinda devalues the worth of your garden variety CCOs and ECDs doesn’t it?
It is useless, isn’t it? No matter how much you expose their tendency towards cheating at awards time, they just never take a hint that scamming hurts everyone and devalues what we do in the long run.
The only thing they listen to is “the client”…are any clients going to step up here?
There needs to be harsh and public condemnation from clients about this dubious practice. It’s in clients’ best interests too….how often have clients been seduced by awards trophies in the agency’s lobby, only to find that they fall miserably short of doing decent work on real briefs.
Come on clients, start speaking out against this nonsense…don’t sell your souls for a free trip to Cannes.
ReplyScam or not, if it works its brilliant. Problem is there’s very little chance grey came up with that idea themselves. Their “idea”, if you can call it that, was to appropriate it for an award entry.
ReplyWhen you pump the tire up on a bike you do work and the bike pump and air within the tire is hot. When you release the air from the tire it expands and is cold. Now consider the pop bottles as being the pump. Work is provided by the wind forcing air into the bottles in the window frame. Just like the bike pump, the pop bottle gets hotter. Heat will radiate outward and the net effect is cooler air enters the room. All that is just theory. In practice, for this to provide a measurable temperature decrease a rather high pressure wind is needed. How high? Perhaps around 100 km/hr might produce a measurable difference. So what is really going on if this wind speed is not present? Simple, the pop bottles are acting like a shade and preventing radiant heat from entering the room. A traditional bamboo screen would do the same and look a bit nicer.
ReplyHave your say