Agency’s algorithm flips sentiment of comments in article about Pakistan’s blasphemy law
The Singapore office of ad agency Grey has unveiled an idea for a newspaper in Pakistan to stress the value of press freedom.
An algorithm developed by the agency reverses the meaning of posts made by readers in the comment thread of an article about Pakistan’s harsh blasphemy law. Positive comments are turned negative and vice versa, before the poster is led to a landing page to sign a petition or donate towards the Free My Voice campaign.
The idea, for Pakistan’s The Daily Times, is the latest to emerge from Grey this awards season. The agency has also produced a mosquito-killing umbrella in Malaysia, English-teaching candy sellers in India and a method to reduce the temperature of rural Bangladeshi homes using plastic bottles.
Grey Singapore new client?
ReplyWhy volunteer with Doctors without Borders or Reporters without Border?
ReplyJust join Grey Singapore.
You CAN change the world and still get paid.
So how does this algorithm work?
If i typed “another scam for awards disguised as a gift for oppressed, poor people” in the comments column, would it be published as “another groundbreaking real effort that is making the world a better place”?
ReplyPerhaps the trolls on this site could benefit from some positivity. And oh mumbrella your mobile site rocks lol
ReplyHave your say