Michel Mommejat returns to Japan and ad agency world with digital lead role at McCann

Michel MommejatMcCann has hired Michel Mommejat as the agency’s first digital lead in Japan.

Mommejat joins the ad agency’s largest APAC operation as managing director of digital, data and technology, bringing to an end a brief stint in the PR world.

The Frenchman joined PR agency Fleishman Hillard after eight years with Wunderman just over a year ago.

The McCann job marks a return to Japan and the ad agency side of the business for Mommejat who was a founding member of the Tokyo office of TBWA’s digital and direct offering Tequila, now known as Digital Arts Network.

His appointment is the first time McCann has hired a digital lead in Japan, and comes soon after the IPG network hired its first head of digital for the Singapore office, hiring an executive from a digital agency in Canada.

In a statement announcing his appointment, the co-chairman of McCann Japan, Hiroshi Namiki, said: “As digital is fundamental in all communication, Michel’s broad and rich experience, spanning from activation to data management, will be a major asset for McCann Worldgoup Japan.”


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