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Mobile marketing firm Mobile Embrace expands into Southeast Asia

Mobile EmbraceAustralian mobile marketing and m-commerce firm Mobile Embrace has set up its first operations in Southeast Asia.

The 12-year old Sydney-headquartered company is launching its cloud-based performance marketing technology platform in Singapore and Malaysia, with plans to expand it further into Southeast Asia.

The company has set up a base in KL, led by head of global markets Simon Walshaw.

Founder and CEO Chris Thorpe described the opportunity for growth in Southeast Asia as “huge” and said that the revenue the business has already generated from the sub-region is “encouraging”.

He commented: “MBE’s performance marketing technology platform is ahead of the market in terms of performance and ROI. We have demonstrated in Australia, New Zealand, France and the UK that we can deliver superior lead generation through our performance marketing offering.”

“Southeast Asia is expected to add significantly to our performance marketing revenue streams through expansion in Singapore, Malaysia and new markets in the region as we roll out the offering,” he said.

“Southeast Asia and Asia more broadly is an important market for MBE and we are aggressively pursuing organic growth opportunities for both our performance marketing and direct carrier billing operations. The addition of a new direct carrier billing market is imminent and we look forward to updating shareholders on this very shortly.”

Mobile Embrace’s regional expansion adds to a footprint that includes operations in New Zealand, France and the UK.

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