FYI

Moove Media unveils lit-up ‘bling’ buses

Singapore outdoor media company Moove Media has unveiled a new fleet of bus that can be lit up with LED lighting. The company has branded the fleet ‘bling buses’.

Moove Media Bling Bus

The announcement:

30 May 2016 – Moove Media, leading Out-of-Home media owner, is lighting up Singapore streets with its latest ‘Jewel’ – the Moove Bling Bus.

The Moove Bling Bus, which comes with LED lights line up on both sides of the bus, is a trademark design that has been approved exclusively for SBS Transit buses only. The 15 LED bulbs light up the moment the bus headlights are turned on. Since introducing it a month ago, advertisers such as Gem Residences, Electrolux and Sompo Insurance, have chosen to run their advertising campaigns on it.

Evia Real Estate, the joint developer for Gem Residences, liked the idea of a Bling bus as it goes well with the name of its development. Said Vincent Ong, Managing Partner: “The Gem Residences is one of our crown developments and the Moove Bling Bus helps bring out the prestige of this condominium.”

During the official launch of the Moove Bling Bus at Balaclava, Suntec City last evening, Bling buses of all three advertisers were showcased to over 250 guests, including advertising agencies, brands and partners.

Mr Hatanaka of Sompo Insurance, said: “I love the lights! The Moove Bling Bus really attracts attention on the streets at night. That helps to increase eyeballs on the advertisement it carries. ”

Mrs Jayne Kwek, CEO of Moove Media, said of the Moove Bus Bling concept: “I am pleased to release our Magical Moove for 2016. We are always looking at ways to increase opportunities for your advertisements to be seen, and Moove Bling does that. Indeed this is a first in SBS Transit and in the public schedule bus industry. I encourage advertisers to place your ‘Jewel’ (Product) in our Moove Bling.”

Source: press release

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