Ogilvy Shanghai creates 3D dancing selfie for Bud to reach Chinese youth

Bud Selfie

The 3D ‘Bud selfie’

Ogilvy & Mather Shanghai has uploaded a case study video to YouTube just in time for the Cannes Lions awards deadline that reveals an idea for Budweiser to woo young Chinese fans of electronic dance music.

The ‘Bud Selfie’ takes a mobile phone user’s selfie picture and transforms it into a stylised 3D image that can move to the beat of the music. The application was integrated with WeChat.

The app was used more than 1m time in four weeks, engaging the average users for two and a half minutes, according the video. One quarter of users shared their Bud Selfies, the agency claims.


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