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Philippine Airlines: ‘Fly with the airline that lets you feel the heart of the Filipino’

Philippine Airlines is running an ad campaign that celebrates ‘The heart of the Filipino’ as the national carrier celebrates its 75th birthday.

“From the beauty of our nature, to the warmth of our people, fly with the airline that lets you feel the heart of the Filipino,” intones the narrator in the commercial, created by Ogilvy.

As well as the commercial, Philippine Airlines introduced a music video, The heart of the Filipino, featuring artists Lea Salonga, Sarah Geronimo, and Bamboo.

Ogilvy won the PAL business after a five-way pitch in September last year.

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