Dr Mumbo

Stroke your ego

Agencies love awards and backslapping. Agency creative directors are overwhelmingly male. In protest a new awards show parody has emerged, The Handy’s.

The Handy's

Created by a couple of American creatives who have kept their identity secret, the awards come in the form of a mobile app. Shake your phone up and down, as a man might when indulging in self-love, and you win one. Simples. 

As explained on the website, “The Handys are the world’s first advertising award show where you can give yourself an award in the comfort of your studio apartment or at your desk within your agency’s open office. All without entering any work or sitting through someone else’s boring case study video.”

The Handy's

A press statement from the co-founders adds: “Is the whole thing a bit crass? Sure. But lest we forget, we’re in a service industry. This stunt makes a salient point for us to spend more time focusing on our clients’ needs and less time servicing ourselves.”


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