24 Hours With… AdAsia co-founder Kosuke Sogo

Kosuke Sogo24 Hours With… spotlights the working day of some of the most interesting people in Mumbrella Asia’s world. Today, we hear about a day in the life of Kosuke Sogo, co-founder and CEO AdAsia Holdings, which set out to be the “No.1 advertising company in Asia and the world” when it launched in April.

4.45am: I’m jolted awake by an announcement. “We are approaching Singapore and will be landing in less than an hour.” I took the overnight flight from Hong Kong, it helps me save working hours and I arrive in Singapore with an early start to the day.

7.00am: I check-in to the hotel and go for a jog. Jogging helps me overcome the last of my flight fatigue, and I get to mentally run-through the day’s happenings. I think back to the candidate I interviewed for the Hong Kong General Manager role the previous day. Definitely one I can seriously consider.

7.45am: Back to the hotel, a quick bath then to breakfast. I pull up the day’s financial news. Brexit. Repercussions will be felt even in Singapore and Thailand. How will this affect the marketing industry? Of course, I also keep myself up-to- date with happenings in the marketing and programmatic industries.

8.30am: I’m in the office early, preparing for a day of candidate interviews and meetings. I look through the list of candidates we’ll be speaking to later. Some of them have experience in similar industries, but not in programmatic – that’s no issue. We want people who have a strong desire to learn and collaborate. Our internal training programs will get them up to date on programmatic.

9.30am: I always join in the weekly internal meetings whenever possible. The entire office will discuss about what existing and prospective clients want, and possible business ideas and innovations we can develop. Many advantages to having my ear on the ground.

10.00am: First candidate interview – seems fine.

10.55am: Otohiko Kozutsumi, COO and co-founder is in Singapore with me today. We grab a meeting room and get on a conference call with Shuhei Yamamura, CMO, to discuss the developmental progress and go-to- market strategies of our next innovation.

1.00pm: Note to self: Szechuan food is really spicy.

1.30pm: Quick phone call with a partner. The next candidate is 10 minutes early – Oto goes out to meet the candidate first.

2.15pm: I sit down with Oto and discuss client feedback on the AdAsia Digital Platform. We provide close support to our clients – that way we can quickly know if there are any kinks we can iron out.

3.00pm: Next on the agenda is a meeting with an investor. We’re always open to investor discussions, and currently have the funding ability to expand into five other markets including Japan and Hong Kong by the end of this year.

4.15pm: The Singapore sales team gives me a rundown of their client acquisition progress. I’ve been out of town for a week, but it seems like a month. They were hired from different cultural and professional backgrounds, but now know the difference between CPCV and CPA.

4.30pm: I get on a video call with Riku Saito, General Manager of Thailand. We’ve just closed inventory deals with a few top publishers in Thailand to expand our premium inventory and AdAsia Ad Network.

5.20pm: Reviewed and gave the go-ahead to begin development of the website for our next innovation. The scale of the product makes it the first of its kind in Asia and will be integrated with the AdAsia Digital Platform at a later date.

5.45pm: Discussed outreach strategy for the product launch with Shu and Chris Lu, PR associate. We’re expecting a good amount of interest for this.

6.15pm: Staff are slowly heading back home. I pack up and head back to the hotel. I spend equal amounts of time in the Bangkok and Singapore offices, and an additional portion in new markets.

7.25pm: Running a little close this time. I’m in a cab to the airport for a flight to Thailand.

11.30pm: I’ve settled myself into the hotel in Bangkok. I have to plan for our company-wide quarterly all-hands meeting next week. A quick browse through the financial markets and any other news in the marketing industry, and it’s time for some rest.


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