Dr Mumbo

A word in your shell-like

Hong the hermit crabDoes the Singapore government’s new campaign to help young home buyers using a hermit crab analogy ring a bell with anyone?

Some think it might be particularly similar to an idea from Japan that won at Adfest a few months back.

Remember the ‘Shell we move?’ idea for Suumo, a housing company that turned Japanese beaches into live media by offering hermit crabs branded new homes?

Could it be that the idea has caught on?

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