DigitasLBi names Annette Male as APAC boss as Roy Capon moves to Australia

Roy Capon Annette MalePublicis Groupe agency DigitasLBi has named new APAC leadership as current boss Roy Capon is returning to Australia after four years at the helm.

Moving into his role of regional chief executive is Annette Male, who was previously running the Singapore office.

Male’s position before that was in the UK, where she was deputy MD of DigitasLBi’s customer experience and CRM specialist agency Kitcatt Nohr.

She now takes charge of markets including Singapore, where she will continue to be based, Australia, India, Hong Kong, China and Japan for the agency born of the merger of LBi and Digitas three years ago, and now part of Publicis.Sapient.

Capon is moving back to the Sydney and a job as CEO of marketing agency Lavender. The Brit previously worked in Australia as a senior suit at Euro RSCG Sydney, and has also worked in the UK, as deputy MD of Euro RSCG 4D Digital.

During his time running the agency, Capon has helped grow the business from 250 people in two offices in India and Sydney to having 12 offices in six markets and around 1,000 people. The agency has clients including Disney, Shangri-La, Cathay, UOB, Qantas, Pernod Ricard, Fitbit, Mondelez and Beiersdorf.

DigitasLBi’s international head Ewen Sturgeon paid tribute to Capon’s contribution to the business in a press release, saying: “he has transformed the APAC region and is handing an exceptional team and roster of clients over to Annette.”

Asked what he thinks the most significant change has been to the industry over the last four years, Capon told Mumbrella: “The impact that data has had for both our clients’ businesses and the agency model.”

“It’s impacted our client’s business as the access and application of huge amounts of consumer behavioural data coupled with individual level data is finally being used to make more informed insight-led decisions that influences the whole process – from product development, service design, customer services through to the creative process, technology or media choices – it’s fundamentally changed (or should have changed) how businesses and agencies are organised,” he said.

“This change will continue to impact agencies and their models. Clients know they need to move fast, respond quickly and understand their consumers more deeply than ever. They need their agencies to respond in the same way – and help them on that journey.”

“The big historical scale play by agencies and horizontality is not the response. To move quickly you need less layers, not more. The more nimble, relevantly local agencies that have flat structures I believe are better suited to this more consumer and data-led environment,” he said.


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