DigitasLBi rejigs Greater China management after Shangri-La win

DigitasLBiDigitasLBi has rejigged its management line-up in Greater China, moving Damien Tew from Shanghai to Hong Kong and hiring Maria Delamain from Ogilvy to service the newly won Shangri-La account.

The announcement:

Hong Kong – June 20, 2016: Global marketing and technology agency DigitasLBi bolstering their Hong Kong management team following a series of recent new client wins; including global agency of record for Shangri-La and Swire Properties.

As part of DigitasLBi Hong Kong expansion, Damien Tew has moved from his role as Managing Director of Shanghai into the role of Managing Director for Hong Kong. Damien will be responsible for driving growth and expansion of the agency in Hong Kong.

Damien said: “Having helped set up our Hong Kong operations more than 2 years ago, I am excited to be back to lead this fantastic team at a time of rapid growth. The Hong Kong team have achieved a lot over the last year and we remain committed to driving continued growth for our clients through our unique blend of data, creativity and technology.”

Damien will report into Annette Male, CEO APAC.

Maria Delamain, Client Partner and part of Team Shangri-La moves across from Ogilvy & Mather Hong Kong where she ran the Shangri-La and Nestle business. Maria has a strong luxury brand experience having previously worked with Patek Philippe, Emirates and InterContinental Hotels & Resorts.

Maria commented on the new role:

“I’m incredibly excited to be part of the team. Shangri-La choosing DigitasLBi as their lead agency is an accurate reflection of the clarity and courage of their ambitions as well as their commitment of wanting to do things differently”.

Kristina Walden, has joined as Head of Media for Hong Kong working predominantly on Shangri-La as well as across other client business.

Kristina started her career in Silicon Valley start-up land before moving across to Razorfish and MediaVest where she focused heavily on data driven media strategy, planning and activation. Prior to joining DigitasLBi Kristina worked at Zenith in Hong Kong as General Manager.

Kristina commented: “I’m thrilled to be part of the DigitasLBi family and able to put my experience in direct response driven media into play for Shangri-La and other client business”.

Annette Male, APAC CEO commented on the new appointments:

“It’s great to have Damien back in Hong Kong leading the team, with the addition of Kristina and Maria, we have further strengthened our senior management to ensure we deliver the best thinking and service for our clients.”

Source: press release


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