Fiji Airways hires Baldwin Boyle Shand for Southeast Asia PR

Fiji Airways has hired Baldwin Boyle Shand to handle its PR in Southeast Asia after a competitive pitch.

The announcement:

SINGAPORE, June 22, 2016 – Fiji Airways has appointed Baldwin Boyle Shand (BBS) as its public relations agency of record for Singapore and Southeast Asia following a competitive pitch.

The national carrier for Fiji launched the first direct flights between Nadi, Fiji, and Singapore in April – halving the current flight time to just 10 hours, and bridging the gap between Southeast Asia and the South Pacific. The new service also enables convenient onward connections for travellers between India and Fiji.

Ms. Shaenaz Voss, Fiji Airways’ Executive General Manager Corporate said, “We’re looking forward to working with BBS to grow awareness of both our airline and Fiji as a destination, as we expand our footprint into the Asia region. As a carrier with big ambitions we strive to think differently with our marketing approach and we were impressed by the fresh ideas, and strong insights BBS’ team brought to our brief.”

Managing Director of BBS, Carl Stephens said, “We’re thrilled to be partnering with the Fiji Airways to help introduce the region to this unique destination, and support the airline’s growth strategy.”

The appointment follows several regional new business wins for BBS this year in the transport, travel & tourism sector, including Tourism New Zealand, and Royal Caribbean International.

The BBS team is led by Kelly Johnston, along with Yining He, and Disha Gurnani.

Source: press release


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