Dr Mumbo

Fine line

Though it won’t be winning any prizes for photoshop wizzary, there’s no mistaking the message that Hong Kong Shark Foundation is making about Cathay Pacific in its campaign to stop the Hong Kong airline from shipping sharks fin.

Cathay Pacific culture jam

The picture used in a petition to pressure Cathay to stop shipping sharks fin wasn’t the best art directed image ever either. But probably makes its point.

Sharks fin campaign

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing