News

Google shows India how its search engine can fulfil lost dreams

Google has launched a film that shows how its products can be used to fulfil people’s dreams in India by making the internet more accessible and easy to use.

In a six-minute film created by Lowe Lintas Delhi, a son learns from his mother that his father had run away to Bombay 40 years ago to become a movie star.

Sapna Chadha, Google India’s marketing head, commented: “Google has a long history of building products for India, and we wanted to make sure that when these millions of Indian cinema fans pick up their phone and ask Google about their favourite films, actors or songs, they get a delightful, local experience.”

Arun Iyer, the chief creative officer of Lowe Lintas added: “With a nation that’s crazy about cinema, thousands of people land up in Mumbai every day to be part of this magical world. But very few get to live their dreams. This film was inspired by those lost dreams and new journeys. The story was created around the product that takes you on an emotional journey.”

Client: Google India
Team: Sapna Chadha, Varun Sud, Samit Malkani, Rachita Malhotra
Agency: Lowe Lintas Delhi
Creative: Arun Iyer, Shayondeep Pal, Amar Singh, Arko Provo Bose, Manzoor Alam
Account Management: Naveen Gaur, Nikhil Mahajan, Dallbir Singh, Naman Pal
Planning: Anurag Prasad, Sumant Bhattacharya
Production House: Chrome Pictures
Director: Amit Sharma
Music: Clinton Cerejo
Singer: Kannan Mohan
Lyricist: Amitabh Bhattacharya

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing