Grey hires Novie Andrini from Indosat Ooredoo to lead strategy and digital in Indonesia



Ad agency Grey has appointed client-side marketer Novie Andrini to lead its strategy and digital offering in Indonesia.

Andrini joins the agency from telco Indosat Ooredoo where she worked for five years, latterly as group head of branding.

She has a brief to oversee all planning and strategic initiatives and drive future production collaterals and push for a more digital-centric approach.

She brings with her agency experience with Leo Burnett and MullenLowe, and has also worked client-side for TelkomVision.

In a press release from the agency, Andrini said: “Joining Grey and its award-winning network of companies represents an incredible opportunity for me. I look forward to bringing a fresh new direction to the agency and its clients, and working closely with the team to take Grey’s digital strategies to a whole new dimension.”



Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing