FYI

Happy Marketer wins Eleven Sports Network

Digital consultancy Happy Marketer has announced winning Eleven Sports Network as its digital agency of record.

The announcement:

Eleven Sports Network appoints Happy Marketer as its digital agency of record. ELEVEN SPORTS NETWORK, a global sports network dedicated to delivering world-class sports and lifestyle entertainment, has appointed award-winning digital marketing consultancy, Happy Marketer, as its digital agency of record.

The scope of the appointment will be for a period of one year. During this time, Happy Marketer will provide mobile app marketing, app store optimization, social media marketing and SEO services for the sports network in Singapore.

Joyee Biswas, Managing Director, Asia at ELEVEN said Happy Marketer was chosen because of their proven track record and reputation for delivering results.

“We are pleased to appoint Happy Marketer as ELEVEN’s digital agency,” said Biswas. “As a fast growing network, we face the challenging task of smart and effective market communications. It is important that our digital agency is able to help us achieve our ambitious targets, and we are confident that the team at Happy Marketer can do just that.”

On Happy Marketer’s appointment, Prantik Mazumdar, Managing Partner at Happy Marketer said “This is a unique opportunity for us to partner with Eleven Sports Network to launch a disruptive over-the- top content (OTT) product in Singapore through digital. We believe this will be a game changer in the world of sports and entertainment. We look forward to applying organic and paid digital marketing to change consumers’ mindset so they are comfortable with consumer sports content on their mobile devices and not necessarily through cable television.”

Happy Marketer has consulted clients, including Tigerair, SilverKris, and GreenPost on their mobile app marketing efforts.

Source: press release

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