News

Illiterate grandmother changes boy’s career path in emotive ad for Taiwan workforce agency

A young man with ambitions to become a doctor has his mind changed by his grandmother in a poignant short firm for the Taiwan Workforce Development Agency by J. Walter Thompson.

The film, titled A-Di, is one part of a three-part series called “The train that changes lives” to mark the rebranding of Taiwan’s Vocational Training Bureau into the Workforce Development Agency.

The series has amassed almost two million views online since first airing in December.

“Based on mutual trust, this remarkable work marks the milestone of joint efforts between a public service agency and an advertising agency,” said Evan Teng, MD of JWT Taipei.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing