Illiterate grandmother changes boy’s career path in emotive ad for Taiwan workforce agency

A young man with ambitions to become a doctor has his mind changed by his grandmother in a poignant short firm for the Taiwan Workforce Development Agency by J. Walter Thompson.

The film, titled A-Di, is one part of a three-part series called “The train that changes lives” to mark the rebranding of Taiwan’s Vocational Training Bureau into the Workforce Development Agency.

The series has amassed almost two million views online since first airing in December.

“Based on mutual trust, this remarkable work marks the milestone of joint efforts between a public service agency and an advertising agency,” said Evan Teng, MD of JWT Taipei.


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