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Normandy Madden moves into global role to commercialise smart cities firm The Digit Group

Normandy Madden The Digit GroupNormandy Madden, the former executive producer of Thoughtful China and Asia editor of Ad Age, has moved on to smart cities company The Digit Group with a role to commercialise the business.

She will continue to be based in Hong Kong, and has a global job as director of media and innovation with a brief to bring together Digit’s teams of architects, engineers and urban planners with brand owners and their agencies.

Madden will also lead ad sales for the company’s digital out-of-home media networks, and her remit also covers media relations and PR for the group, which uses technology to address issues such as pollution, climate change and best uses of energy and resources, and also serves as an advertising platform for brands.

The Digit Group has plans to enter 30 cities in China, Australia, Southeast Asia, the Middle East and the US, and can offer brands digital outdoor advertising, 3D, location-based marketing, Bluetooth, virtual reality, augmented reality and holograms.

Paul Doherty, CEO and founder of The Digit Group, commented: “Having Normandy join our all star team provides an amazing component of bringing together, for the first time, a connection of the media and design/construction industries in meaningful and exciting new ways.”

Madden moves into the new role after five years at Thoughtful China, an online talk show which she executive produced, and which came to an end in January. Prior to Thoughtful, she was editor and MD of AdAgeChina.com and before that she was Asia editor of Advertising Age.

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