Samsung Asia shows how Galaxy S7 can take better video in low light and wet conditions

Samsung has launched the social campaign #S7MeanMore to show how the Galaxy S7 can improve the quality of video in low light or a wet environment.

Samsung Galaxy S7

The company, through agency Iris Singapore, found examples of people who had captured interesting moments but with second-rate cameras in four target markets – Singapore, Taiwan, Malaysia and Indonesia – and then invited them to be  ‘everyday experts’ to test out the phone.

To demonstrate how Samsung’s Galaxy S7 works better in low light in Singapore, the phone was given to a breakdancer.

To show how the phone’s camera works perfectly well in wet conditions in humid Singapore, Samsung gave the Galaxy S7 to a surfer wearing an animal costume.

In Taiwan, the phone was given to a skateboarder to show it can improve video in low light.

The Galaxy S7 was handed to a dog owner in Taiwan to improve their video of their pooch going for a swim.

Luke Nathans, APAC CEO of Iris noted, “#S7MeanMore is our attempt in removing all veneer often associated with advertising, and showing to consumers that the phone truly and literally does mean more. With everyday people, we demonstrate in the most straightforward way how the Galaxy S7 allows users to capture and live in every important moment in their lives better.”

Campaign Credits:

Client: Samsung Electronics
Vice President, Marketing, Samsung Electronics, Southeast Asia & Oceania: Irene Ng
Corporate & Brand Marketing Director: Jaehoon Kim
Senior Marketing Manager, Regional IM Business, Southeast Asia, Oceania & Taiwan: Geetika Bisla
Agency: iris Worldwide
Creative Director: Ed Cheong
Senior Creatives: Sylvester Poh, Adam Yeo
Creative: Jessie Lam
Regional CEO: Luke Nathans
Group Account Director: Margaret Leong
Regional Planning Director (APAC): Mark Hadfield
Senior Planner: Alasdair Gray


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