Government film promoting services for retirees irks Singaporean seniors

Senior in government adA Singapore government video that promotes services for the elderly has received a heated response from seniors on Facebook.

A two and half minute film features a girl giving a graduation speech who talks about the life lessons she has been taught by her grandfather.

“Through the good times and the bad times, we all have someone who will stand by us. We are always here for you. Caring for our seniors,” reads copy on the screen, before listing all the services the government offers seniors, including Lease Buyback Scheme, GST Vouchers, Medishield Life and the Pioneer Generation Package.

“In this journey of life every little bit matters, so keep walking,” the girl says in the film, echoing the famous Johnnie Walker slogan.

The film, which is running as an ad on Facebook, did not go down well with some, who pointed out the difficulties of retiring in such an expensive country, while others vented their frustration at the young generation of Singaporeans for not caring enough for the elderly.

“Fake advertisement. Children must be taught that they will have no more retirement. Study hard, work hard, and die hard. Thats the life,” wrote Peh Teck Sin.

“Retire in Sg not a possibility. For a guy like me. I spend 55 years of my life working and suddenly I find it’s too expensive to live in Sg,” said James Tan. “Spend 55 years of my life work paying taxes and I can’t afford to retire in my own country. Schemes to support me, yes downgrade myself by several level, let see how many of you are happy to downgrade yourself.”

Turning on his own offspring, another person on Facebook said that his children were “crap” and only cared about themselves. He wrote: “The video is a government propaganda. In reality, such government support is only superficial. Just keep yourself healthy and live a healthy lifestyle. Nature will do the rest.”

Paddie Lau said: “The government has smashed the ultimate dream. The dream of retirement some day. It ain’t going to happen.”

The Singapore government is currently going through a review to select a panel of agencies to manage its integrated marketing communications.


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