Singtel focuses on family in Hari Raya ad

Singtel is targeting Singapore’s Malay community in the run-up to Hari Raya.

A video uploaded to the telco’s YouTube channel features an elderly man telling his granddaughter about ‘Ucu’, a diligent man who lives with him as his mother lives overseas, who will be working extra hard this festive season.

“Foster new bonds and strengthen relationships this Hari Raya, with us,” reads the narrator in the film.


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