Squirrel and hermit crab show young Singaporeans how to save and buy a house

The Singapore government is running an ad campaign that casts two men dressed up as a hermit crab and a squirrel to get the message across to young Singaporeans about the benefits of saving and how best to buy a house.

Singapore government ad for saving

Like a campaign for Anmum that launched a fortnight ago, the ads use a voiceover that sounds similar to BBC presenter David Attenborough’s in a mockumentary style.

There are two versions of ad giving advice on buying a house featuring Hong the hermit crab. One shows the benefits of buying a house near the buyer’s parents.

The other shows the benefits of buying in a new area.

Ads featuring Shafiq the Squirrel show the benefits of saving. One interactive ad shows the dilemma of dipping into savings now, or saving for later.

The second ad shows the benefits of sharing savings with your spouse.


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