The Marketing Group lists on Swedish stock exchange

The Marketing Group, a holding company made up of marketing firms One9Ninety, Black Marketing, Nice & Polite and Creative Insurgence, has announced that it has floated on the Swedish stock exchange.

The announcement:

On June 9th, 2016, The Marketing Group, a holding company that currently consists of majority Singapore founded digital businesses – Black Marketing, Creative Insurgence & One9Ninety – and one UK based company Nice&Polite – listed on Nasdaq First North, Sweden to great applause and unprecedented success.

The group (TMG) who entered the market with a new ‘agglomeration’ approach and specialist, scalable growth model saw its first emission draw an oversubscription of 314 per cent and an enormous volume of shares traded – 333,000 shares traded on day one – which makes it one of the most successful IPOs on Nasdaq First North Stockholm during 2016.

Jeremy Harbour, Executive Chairman, The Marketing Group, believes his new ‘agglomeration’ model is the best approach for small businesses that want to scale but retain control of their individual operations.

Companies are selected to be part of the group, only if they are free of debt, run by leaders in their fields, and have a strong reputation and impressive CV – the aim is to let businesses owners keep doing what they do best – namely be entrepreneurs.

“These small companies are often founded and run by experienced entrepreneurs who have previously worked with giants in the sector. The ability to raise capital or scale quickly is difficult when you are a small business – The Marketing Group provides a platform that allows good businesses to serve more clients.” says Jeremy Harbour, Executive Chairman, The Marketing Group.

Singapore was chosen as the test bed for the agglomeration model and the base for the first phase of businesses to join The Marketing Group because the environment is hugely favourable towards entrepreneurship and business in general. Singapore has strong Government support and incentives; and the right Geography – sitting between East & West – that offers companies a truly global outlook. This supportive market environment means companies have the agility, talent and strong balance sheet to make them desirable for this type of model. The three businesses chosen combine specialist digital marketing skills, ranging from expert LinkedIn positioning, video content creation, branding, brand activation and high volume lead generation.

“The encouraging Singapore environment and market conditions make it possible for companies to innovate and grow whilst remaining relatively debt free – a perfect storm for the agglomeration approach – and for sparking global market interest.” says, Jeremy Harbour, Executive Chairman, The Marketing Group.


One9Ninety – Founded in 2008 by Laurent Verrier, One9Ninety operates in South East Asia and China through its office in Singapore. From social strategy to daily campaign execution, they have a dedicated Team that strives to deliver best in class social and digital media programs and have proudly partnered with over 50 brands and customers in APAC.

One9Ninety specialises in marketing brands on the social web, recommend, develop and execute social and digital media strategies. The team has an intense focus on business objectives to deliver brand equity, sales and loyalty. They also develop innovative web, Facebook & mobile applications and are experts in Social commerce.
The company has worked with many clients who are big industry players such Yahoo, Volvo, Shiseido, Playboy Fragrances, Adidas and L’Oreal Paris just to name a few.

Black Marketing – Black Marketing is a premium, personalised, boutique B2B marketing consultancy that was established in 2014.

The company specializes in social media marketing through LinkedIn and creates value to businesses by enhancing personal brand on LinkedIn. More specifically, it creates and manages the LinkedIn pages of companies. It also does ghost blogging on LinkedIn as one of its services and has proved itself as a key player in B2B content marketing strategies.

Black Marketing is known as a winning new business on LinkedIn; the world’s Premier B2B Social Media Platform.
Creative Insurgence – Bars, Clubs, Restaurants – Creative Insurgence is a marketing agency specializing in lifestyle marketing with some of the region’s biggest brands and groups including Ministry of Sound, the Pangaea Group and the Massive Collective outlets.
It provides 360 solutions for clients from on-the-ground to online. Creative Insurgence manages many loved brands – these include Stella Artois, Jaegermeister and Hoegaarden for the Pacific Beverages group.

With a staff strength of 35 in three cities in Asia, they are proud to helm a tightly knit community of “insurgents” which is an active and evolving database numbering into 100,000, all united by their love for what the brand represents: fun, energy and a good time. In 2015, they expanded into the role of operator. Today the agency is part owner and exclusive operator of the Fashion TV club Singapore, a 10,000 square feet venue with a capacity of 1,000. Creative Insurgence is currently planning expansion into Thailand and will have an office in Bangkok first quarter of 2016

Nice & Polite – Nice & Polite is a creative content agency founded in 2011. Right from the get go, it has been a well-respected competitor in this particular field, achieving a fair level of success. It provides full in-house service production from anything film or TV related all the way to album artworks. More specifically, they work across a wide range of disciplines, creating moving image for promos, commercials and TV & film whilst offering a full-service campaign design team. They pride themselves in being able to deliver a story that cuts at the core of the message.

Nice & Polite has many clients who are key players in their industry, such as Disney, SYFY, NBC, Glenmorangie, Lego, Louis Vuitton, etc.

Source: press release


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