Will you be able to maintain your lifestyle after you retire, DBS asks Hongkongers

DBS has launched a campaign for its wealth management products that addresses a common worry among 40-60 year-old Hongkongers, that they won’t be able maintain their lifestyles after they retire.

The campaign, by Havas Worldwide, features Daniel Chong, the former CEO of YATA Department Store, in a video in which he makes the point that Hongkongers need to think about saving for their retirement before the age of 40.

The campaign features print, digital, and a microsite.

DBS work


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