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Burger King Singapore dares to suggests its french fries suck in animated social media post

Burger King has dared to call into question the quality of its own product with a social media post featuring a cartoon french fry who is upset by comments from haters.

A gif was uploaded to Facebook yesterday where the chip becomes distraught because of comments, in Singlish, suggesting that Burger King fries are too soft.

Comments from fans beneath the post are very positive, with the upset french fry evoking mock sympathy among Singaporean posters, although it is unclear if Burger King has been deleting negative comments.

The quality of fries is a big deal for fast food chains, with Business Insider testing out Burger King’s fries versus those of its competitors, including Wendy’s and McDonald’s, in an article at the end of last year. BK’s fries emerged on top as the crispiest and tastiest, followed by McDonald’s.

Burger King SingaporeBurger King has long been one of Singapore’s most daring advertisers, with few able to forget the burger chain’s notorious ‘blow job’ ad to promote the BK Super Seven Incher in 2009. The model in the ad has since claimed that BK had “digitally raped my face” and was unaware her image would be used in this way.

The brand is using a safer way to promote the length of its ‘Looong BBQ’ sandwiches, which are currently being advertised on billboards all over Singapore.

Looong BBQ sandwich

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