Dr Mumbo

Counting backwards to Earth Hour

Dr Mumbo is a big fan of Earth Hour and all that it has achieved to raise awareness of the impact people have on the planet over the last nine years.

But he would respectfully suggest that this poster to alert Singaporeans to the countdown to the annual lights switch-off – spotted here outside Outram Park MRT today (Sunday, 3 July) – might be in need of updating.

Out of data switch-off poster

Unless WWF, in the spirit of conservation, plans to recycle the same creative for Earth Hour 2017, and will simply plaster a different date over the top of this poster.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing