FCB Seoul hires former games developer Taejay Lee from Saatchi & Saatchi as ECD

FCB has appointed Taejay Lee, a game developer turned ad creative, as ECD of its Korean operation.

Sam Kim and Taejay Lee

FCB Seoul CEO Sam Kim and new ECD Taejay Lee

Lee joins the agency from Saatchi & Saatchi, where latterly he was head of live creativity, overseeing digital, social and content. He replaces Gab-soo Kang, who left the agency in the beginning of the year.

Lee will report to CEO Sam Kim, and will work on brands including Oreo, NIVEA, Eucerin, Bausch & Lomb and Cotton Council International.

Kim commented: “Taejay is a proven multitalented and experienced leader with the ability to inspire creative talent. During his time in the industry, Taejay has become known for creating and supporting award-winning work around the world as well as having a great track record in new business. We know he can bring tremendous skill and perspective to our clients, and we are very pleased to have him join our team.”

Lee has 10 years of industry experience, including working in Europe as a digital creative at They in Amsterdam and FCB Inferno in London, where he was an art director, as well as agencies in Asia.

He started his career as a game developer at Min Communications where he commercialised a 3D game that was exported to 13 countries, having led concept creation and strategy. He made the switch to advertising in 2008.

FCB’s APAC ECD James Mok added: “The role of the creative director is constantly evolving to meet the needs of today’s clients. Taejay’s multi-disciplinary background makes him an ideal candidate for the executive creative director position. We are extremely excited to have Taejay on our creative team.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing