IPG Mediabrands former APAC head of social Derek Tan joins Entropia

Derek TanIPG Mediabrands ex-regional head of social media Derek Tan has joined Entropia, the media consultancy startup launched by former colleague Prashant Kumar earlier this month.

Tan joins Entropia the month after Ramakrishnan C.N., previously the MD of IPG Mediabrands Malaysia, also came on board the new venture.

Tan brings with him experience with GroupM social media agency Vocanic and also client-side at AirAsia and Sime Darby.

Kumar launched Entropia with former Telekom Malaysia marketer Zuraida Mohammad, who is chair of the venture, in July.

Kumar was formerly president of IPG Mediabrands World Markets Asia. The World Markets function became obsolete after a company restructure led by global CEO Henry Tajer to refocus on geographical regions.


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