FYI

Kadence appoints Phil Steggals as APAC MD and Patrick Young as insights director

Patrick Young and Phil Steggals

Patrick Young and Phil Steggals

Market research firm Kadence has appointed a new management team, with Phil Steggals as MD and Patrick Young as insights director.

The announcement:

Singapore – July 4th 2016. Kadence Singapore (www.kadence.com/singapore), a leading market research consultancy firm in the APAC region, has strengthened its management team in Singapore through the appointment of Phil Steggals as Managing Director and Patrick Young as Insights Director. The company’s ethos is to provide Insights Worth Sharing, based on solid research and presented in an interactive fashion. The appointments of Steggals and Young will be key to Kadence’s plan to expand its vision and to raise the impact of research in the region.

Phil Steggals, based in Singapore since 2011 as Insights Director, has driven insight generation and market research for a number of global projects with prominent clients across Asia. With his extensive experience and professional knowledge in providing clients with actionable analysis, Steggals will lead Kadence Singapore to be the trusted market research partner by top brands and companies in Asia.

Outlining his plan for the company, Steggals commented: “Our focus throughout the rest of 2016 is to introduce new services and approaches to our clients in order to help promote ad-hoc, actionable insight into the upper levels of management. With the strong team that we already have in place and with some key new hires, our clients will benefit from joined up thinking at every stage of the research process.”

Patrick Young, with over nine years of global research experience across Europe, Australia and Singapore, has worked with a number of industry leaders, including Unilever, GE, Expedia, Quantas, Tiger Airlines and Nestlé. With his expertise in conducting strategic research and a passion for sharing knowledge, Young will join the Insight Leadership team at Kadence Singapore.

Commenting on the company’s approach, he said: “Kadence’s specialty is that we go beyond conducting the research and crunching the numbers – to ensure we also provide the story behind every project. We do it by using a variety of visual formats that can actually be comprehended, utilized and shared by our clients.”

Kadence has seen solid growth in recent years, cementing itself at the heart of the research community in Singapore. Testament to its forward-thinking approach was its winning of the Gold Award at the 2015 Sparks Awards for Media Excellence in theBest Insights and Research Project by a Media Owner category. This came as a result of a successful project with BBC World Singapore.

Source: press release

ADVERTISEMENT

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing