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McCann helps Indians avoid embarrassing ailment explanations with WeChat stickers

McCann’s healthcare division has launched a set of stickers for people to use on social messaging platform WeChat in India as visual short-cuts to explaining their ailments.

McCann Health's WeChat stickers

The visual expressions, for conditions such as depression, mood swings, back pain and pimples, are designed to “add fun to your health,” the agency says.

They were created in consultation with Narayana Health, a healthcare service provider, and WeChat, which is the third most popular messaging app in India with 40m users.

The stickers can be downloaded by going to the sticker gallery and searching for the term ‘health expressions’.

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