Mumbrella360 video: AdRoll CEO Aaron Bell on how to create killer culture

In the wrap-up of Mumbrella360 on June 7-9, 2016, we revisit highlights from the annual event.

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How important is company culture? Culture eats strategy for breakfast. San Francisco’s Silicon Valley is one of the most competitive professional landscapes in the world and the difference between your business thriving or failing is the ability to hire and retain the best staff.

aaron bell m360 creating killer culture execution culture vs learning culture

There is much more to great company culture than a ping pong table and bar tab. Aaron Bell, CEO of AdRoll, reveals how to build a successful company culture from the ground up, keeping it strong and alive across countries, continents and cultures. Following the presentation, Bell takes questions from the audience. Moderated by Sky News broadcaster Paul Murray.



  • 0:30 What is a CEO responsible for? Painting a bold vision of the future of the company, paying for that vision and maintaining that vision through employment culture through leadership
  • 3:00 Don’t hire mediocre people just because you have to grow fast
  • 4:00 Competition for the best candidates is fierce, you need more than a great product, you need an edge; culture is that edge
  • 4:45 Google has a great employee playpen but is that why people work there?
  • 5:00 DropBox spends $25K per employee on perks: chasing less superficial value
  • 6:00 The 6 spirit animals of AdRoll and the values they embody
  • 7:00 Hire great people and help them grow
  • 8:00 Culture fit is about people who abide by the values, not have the same interests as you
  • 8:50 Learning culture versus execution culture
  • 9:30 Andy Grove, CEO of Intel – his formula for making better employees
  • 10:30 Training and teaching employees is the  number #1 thing a manager can do
  • 11:00 Be open and authentic. Embrace radical transparency
  • 12:00 “If you give someone a mask they’ll tell you the truth”
  • 13:00 “I have my own Slack channel where employees can post me anonymous questions – which I highly encourage.
  • 14:00 Teach your employees to be candid and transparent; to have tough love conversations with their managers
  • 15:00 Do right by the customer and the community; AdRoll provides 3000 hours of volunteer work in local communities
  • 17:00 Do more with less: encourage an environment of ingenuity – AdRoll ‘shark tank’
  • 20:00 Catholicism vs. Buddhism and advertising and culture
  • 21:00 Culture Amp: a survey of 50 questions to quantify issues
  • 22:30 Presentation concludes – introduction & questions by Paul Murray: when transparency leads to fear
  • 25:00 Audience questions


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