PS The Children launches #StopNurseryCrimes campaign to combat child sex abuse in Malaysia

Malaysian charity Protect & Save The Children has launched a confronting awareness campaign to encourage parents to teach their children about sex abuse based on the insight that in 90% of cases the perpetrators are known, trusted and loved by their victims.

P.S. The Children

Created by Naga DDB, the digitally-led campaign features the website, and three unsettling films, including 360-degree video versions that show the child’s perspective of abuse.

One of the films, called ‘Itsy-Bitsy fingers’, features Mei Ling, a school child who is left alone in a classroom with her teacher. The film ends with the words, “If you don’t teach your child about sexual abuse, someone else will.”

The 360-degree video version of ‘Itsy-Bitsy fingers’ gives Mei Ling’s perspective.

Another Chinese-language film features a young boy who has just finished bathing.

The 360-degree video version tells the story through the child’s eyes.

The third of the films tells the story of Suriram.

The website features advice on educating children about the bodies, and tips for how to prevent sex abuse from happening, all of which are sharable on Twitter and Facebook.

Education P. S. The children

It also features advice on how to spot the telltale signs of sexual abuse.

Cries left unheard P.S. The Children

The website also features popular nursery rhymes that have been subverted to give new meaning.

The illustrations were by Kathrin Honesta.

Illustrations for P. S. The Children campaign


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