PS The Children launches #StopNurseryCrimes campaign to combat child sex abuse in Malaysia
Malaysian charity Protect & Save The Children has launched a confronting awareness campaign to encourage parents to teach their children about sex abuse based on the insight that in 90% of cases the perpetrators are known, trusted and loved by their victims.
Created by Naga DDB, the digitally-led campaign features the website stopnurserycrimes.com, and three unsettling films, including 360-degree video versions that show the child’s perspective of abuse.
One of the films, called ‘Itsy-Bitsy fingers’, features Mei Ling, a school child who is left alone in a classroom with her teacher. The film ends with the words, “If you don’t teach your child about sexual abuse, someone else will.”
The 360-degree video version of ‘Itsy-Bitsy fingers’ gives Mei Ling’s perspective.
Another Chinese-language film features a young boy who has just finished bathing.
The 360-degree video version tells the story through the child’s eyes.
The third of the films tells the story of Suriram.
The website features advice on educating children about the bodies, and tips for how to prevent sex abuse from happening, all of which are sharable on Twitter and Facebook.
It also features advice on how to spot the telltale signs of sexual abuse.
The website also features popular nursery rhymes that have been subverted to give new meaning.
The illustrations were by Kathrin Honesta.
That was hard to watch.
ReplyI’m just going to cut and paste what I posted on Facebook:
‘I don’t like #NagaDBB’s #NurseryCrimes videos. I think that parents and carers need to be educated about sexual predators, but NOT at the expense of even one child’s well being, and I really have my doubts about whether such young children should have been used in those videos. I think there surely must be another way to raise awareness of paedophiles. For example, I feel that the script could have been written in such a way that the kids in the videos could have been spared the ordeal of receiving the attentions of the adults. So what if it was only acting? Someone said to me that the little girls took the scenes in ‘the spirit of play’, and i find this problematic. They were so young that it wasn’t possible to explain what was going on to them, and they acted well because they saw it as a game. However, I don’t think the scenarios portrayed should ever have been presented as a ‘game’ to these girls.’
I then added in a comment:
‘I wonder if the videos could have been shot as if from the POV of the children. So, you don’t see the child and a child actor does not have to be used in those scenes. I think that would be as impactful because you would see the adult as if you were a child.’
ReplyHave your say