Smart Communications appeals to data heavy users with comical elevator scenario

Smart Communications has launched a new campaign to promote its new data package in the Philippines.

A video, uploaded to Smart’s Facebook page yesterday, centres on an elevator which won’t move because there are too many people in it. So the heaviest among a group of friends leaves the lift.

However, it turns out that the man with Smart’s package for heavy data users is the reason that the lift won’t budge.

“When carrying something heavy, it’s best if you share it. Especially with your friends,” reads the blurb by the video, which carries the hashtag #SmartGigaSurf.



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