FYI

SPH extends content distribution deal with Outbrain

Singapore Press Holdings has extended its partnership with content discovery platform Outbrain.

The announcement:

Singapore, July 18, 2016 – Outbrain, the world’s leading content discovery platform, today announced that it has renewed its multi-year deal with Singapore’s largest publisher, Singapore Press Holdings Limited (SPH) (SGX: T39), providing users with personalised sponsored content. Outbrain’s proprietary content recommendation technology will also offer SPH the ability to control recommendations that appear across desktop, tablet and mobile. Today’s announcement builds upon a strong relationship between Outbrain and SPH, widely considered as Singapore’s leading newspaper and website.

The companies will work together to deliver relevant content recommendations across SPH’s online news platforms, including AsiaOne, The Straits Times, Business Times, and U-Weekly. SPH will be able to manage their own content recommendations through predictive analytics tools, resulting in better engagement and performance, as well as algorithmically generated cross-site content recommendations.

“Outbrain gives publishers the flexibility and control needed to surface quality content, create a positive user experience and gain trust from readers – an element increasingly important and hard to come by in today’s fragmented media landscape where readers quickly jump around digital platforms,” said Sigrid Kirk, VP of Engage at Outbrain. “We’re pleased to partner with SPH and deliver technology that enables the publisher to deliver high quality sponsored content personalised to their readers’ interests.”

“For SPH, investing in technology and innovation has always been a priority in our digital strategy. Outbrain’s focus on audience engagement and data analytics is a key driver in our decision to work with them,” said Tan Su-Lin, Deputy Head, Digital Division at SPH.

“Through this extended partnership, we are confident that Outbrain will continue to drive increased audience engagement, provide key insights and analytics about our core digital users, while at the same time maximising the monetisation of our audience through a native experience.”

With the extended partnership with SPH, Outbrain continues to demonstrate significant momentum with its publishing partners – both locally and globally. Recently, Outbrain also built up its regional and global roster with Indian Express, Washington Post, The Guardian, Le Figaro and Le Monde.

Source: press release

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