51 mothers sing national anthem in StarHub National Day film to promote unity in Singapore

StarHub has launched a music video to mark Singapore’s 51st National Day since independence.

Titled ‘Majulah Moms’, 51 mothers from different racial backgrounds sing Singapore’s National Day anthem ‘Malujah Singapura in the three-minute film created by DDB Singapore.

StarHub national day ad

“All are united to show Singaporeans that it is never about where we came from, but it has always been where we are going,” a press statement accompanying the film reads. “StarHub hopes to inspire all Singaporeans to unite as One Singapore.

The video links to a ‘making of’ film, which features some of the stories of those featured in the video.

In addition to the film, StarHub is making a donation from its corporate philanthropy vehicle StarHub Sparks Fund to Daughters of Tomorrow (DOT), a local charity that provides support to underprivileged mothers.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing