FYI

VML Singapore named Adobe’s partner of the year for Southeast Asia

Digital agency VML Singapore has been named Adobe’s partner of the year for Southeast Asia.

The announcement:

Singapore, July 29, 2016 – VML Singapore, a global marketing agency that delivers forward-thinking ideas and solutions for the world’s most influential brands, was named the ‘2016 Adobe SEA Partner of the Year’, presented at the Adobe Symposium & Partner Briefing 2016 in Singapore, earlier today. The award recognizes VML’s success in leveraging the potential of the Adobe Marketing Cloud to develop and present unparalleled customer experiences for its brands in the Asia Pacific region.

The VML Singapore-Adobe alliance offers the valuable combination of market-leading technologies and expertise. In a short span of one-and-a-half years, VML Singapore has quickly become the Adobe Centre of Excellence for VML across Asia Pacific, with one of the most talented and formidable Adobe technology teams in the region. The agency empowers the customer experience for numerous brands in the region, including DSP Blackrock, Ford, Lincoln, Kellogg’s and Premiere Inn and Premier League.

Commenting on the win, Tripti Lochan, CEO, Southeast Asia & India, VML said, “It is an absolute honor to be recognized as Adobe’s key strategic partner. Digital transformation is part of our DNA and we have found in Adobe, like-minded partners that help us achieve our goals in a seamless and effective way. We are globally invested in the Adobe Marketing Cloud and recognize its potential as the future of marketing automation.”

According to a recent report by Forrester, as legacy services offerings become outdated and less effective, CMOs need to deliver a relevant experience that reflects the brand promise throughout the customer life cycle. As customers increasingly discover and engage with brands through digital, there is a need to deliver superior digital customer experiences to build brands, enable immediate relevancy, and ultimately, drive the bottom line.

Gary Teo, Regional Projects & Technology Director, Southeast Asia & India said, “At VML, we bring together brand strategy and digital capabilities to empower brands to create delightful and awe-inspiring customer experiences. The Adobe product suite has further enabled VML’s expertise in understanding consumers’ needs minutely and our partnership has driven value at every point of the customer journey for some of the largest brands in the region.”

VML is in a unique position to help clients get the most from their investments and has identified numerous efficiencies implementing Adobe products both as standalone and as an integrated solution. This allows the agency to deliver secure, scalable, high performance solutions that release the best returns on investment in the Adobe platform.

Source: press release

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