Xaxis EMEA boss Caspar Schlickum replaces Martin Conneen as regional head of Wunderman

Caspar Schlickum


Martin Conneen


WPP digital marketing agency Wunderman has announced a change in leadership in Asia Pacific, with Caspar Schlickum, the European boss of sibling programmatic trading firm Xaxis, moving into the top job.

Schlickum replaces Martin Conneen as APAC CEO. Conneen is returning to the US after two and a half years as APAC president.

Schlickum brings to the role 11 years of experience with WPP. He was previously VP of investment banking for Deutsche Bank based in Sydney, where he had a regional role.

Mark Read, Wunderman’s Global CEO, commented: “Asia is a high priority market for us and Caspar’s unique experience in digital marketing, data and analytics, as well as his understanding of technology-driven business, will be hugely beneficial as we continue to grow our business throughout the region.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing