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YouTuber content and government ads top list of Singapore’s most-watched ads on YouTube

Content by YouTube creators makes up the bulk of the top 10 most viewed ‘ads’ on YouTube for the first half of the year.

Night Owl Cinematics

Night Owl Cinematics’s film for Singtel

A film by Night Owl Cinematics that promotes Singtel tops the list, followed by a video by the Singapore government as part of its “Make it better” campaign.

1. Night Owl Cinematics ‘No Wallet Challenge’ film for Singtel

2. Singapore government: ‘What ruined Wenjie’s night out?’ Make it better campaign

3. Happiness: Then & Now film by Tree Potatoes for Singtel

4. Expectations Vs. Reality of National Service Men film by TSL Comedy for Nivea

5. Young and fabulous trailer

6. Singapore government: ‘Steady, Ah Gong!’

7. Braking news! Nat Ho and DJ Simone Heng go crazy in a Kia!

8. Creative Collective promo: How Do I Produce Videos And Plan A Video Shoot?

9. Because Jetstar Can! Campaign to teach air crew Singlish

10. DBS: Sparks – New Mini-series: episode 1/3

“Unsurprisingly, Singaporeans still love their local content best, especially those with a stronger focus on family values and sentimental ties. Not only was the content well-delivered, these ads contained the winning recipe needed for a viral video – brands prioritised storytelling or humour in the ads over marketing spiel,” reads a press release about the ranking from Google.

In Malaysia, Leo Burnett’s ‘Rubber boy’ film for Petronas topped the list of YouTube ads for that country, released last week.

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