24 Hours With…Sizmek Asia Pacific VP, Jordan Khoo

Choo24 Hours With… spotlights the working day of some of the most interesting people in Mumbrella Asia’s world. Today, we hear about a day in the life of Sizmek vice president, Asia Pacific, Jordan Khoo

5.15am: The alarm rings. I get up! To kick start the day, it’s usually a banana and a shot of espresso before my workout.

5.35am: I do my 10 minute “being positive” ritual as recommended by Tony Robbins. I get grateful, practice visualization on the big goals in life and lastly decide on the one major thing that I need to achieve for the day.

5.45am: Read my Twitter feed on my iPhone which is mainly subscribed to CNN, Bloomberg, TechCrunch, business journalists, bloggers and business leaders. Current favourite feed – Jimmy Fallon Tonight Show and US Elections. Save important articles for reading later if pressed for time.

6.10am: I’m at the crossfit gym. This is one of the rare opportunities in the day where I get to be in the moment and focus on the present. The adrenaline rush from the workout will continue to help to drive my productivity level upwards for the rest of the day.

7.30am: Showered, shaved and getting ready for work. Breakfast is usually a mixed-berries protein-loaded smoothie, a cup of coffee and toast. Skim through emails from USA the night before and respond to any critical emails from the management team.

8.00am: Revenue calls with my team or catch up calls with my NYC-based boss. We spend the next 45 minutes talking about key markets (we have a presence in 12 countries across APAC), and the topic of the day – China.

9.00am: Drive to work. Listening to some Ted Talk podcasts on wide ranging topics from leadership to ending world hunger. The current one on the list is David Grady: How to save the world (or at least yourself) from bad meetings.  

9.30am: Cranking up the laptop. Review to-do list, meetings for the day and sort out my emails.

10.30am: First meeting for the day. Meeting with a client to explain the value proposition of attribution modelling and why looking at the last-click model doesn’t cut it anymore. She buys it but doesn’t have the budget to execute. Shame.

11.30am: Start actioning the various issues on the to-do list and reply to important emails. Use the opportunity to also read the latest industry news via newsletters that I subscribe to (including Mumbrella Asia of course) and other media outlets such as Bloomberg.

12.30pm: Lunch meeting with agency partners. As I’m on the road fifty percent of my time, being able to stay in touch with agency partners in terms of their business challenges and offering some consultation is critical to enable me to stay relevant to their needs.

2.00pm: Internal meetings and catch up calls. I have recently adopted the 15 minute walkabout meetings with my various team members to cover internal issues and mentoring. My favourite walk – getting onto George Street in Sydney, off to Circular Quay for a glimpse of the Sydney Opera House and circle back.

3.00 pm: Heading out for a client presentation. Today’s meeting is with an agency trading desk. The current pitch of the moment – Dynamic Creative Optimisation in a Programmatic World.

4.00pm: Another coffee run. Using the opportunity to call HR to get an update on hiring progress, training and on-boarding plans for new hires. Use the coffee time to skim through my social feeds again (Snapchat/Instagram/Twitter). Read up on saved articles.

5.00pm: Call with my counterpart in Client Services based in London. Discussing progress for migrating our clients to our next generation ad management platform – aptly titled – MDX NXT.

5.30pm: Beer o’clock. Best time to suggest a client meet up and let them rant about their business challenges. Note to self – two beers, and one sparkling water. Hydrate, hydrate and hydrate. Load up on Bloomberg Live Radio while driving to venue.

6.45pm: Drive home or Uber/Grab. Join the family for dinner. Catch up with the kids and the missus on their daily life and be present in the moment.

8.30pm: Tuck the kids in bed and suggest a sing-a-long to their latest music taste. Currently on the playlist – Barbie and the Secret Door, and a great song called “If I had Magic”.

9.00pm: Conference call with my product marketing manager based in NYC. We talk about recent enhancements on StrikeAd – our mobile DSP platform that is now expanding into video.

10.00pm: Join the missus on the sofa for some quiet time to talk about the kids and anything outside of work.

10.30pm: Grab my kindle, a shot of single malt on the rocks and do 30 minutes reading to wind down the day. Current business read: Alibaba – The House that Jack Ma Built, by Duncan Clark.

11.00pm. 10 minute meditation. Doing this meditation to empty my thoughts enables me to have a good night’s sleep and re-energize for the on-going journey that is life!

11.15pm: Snooze and fight another day!


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