FYI

AdAsia launches influencer marketing offering

Digital marketing firm AdAsia has announced the launch of an influencer marketing platform called CastingAsia.

AdAsia influencer marketing

The announcement:

SINGAPORE – 25 August 2016 – AdAsia Holdings, creator of the AdAsia Digital Platform, has announced today the launch of CastingAsia, an influencer marketing platform available across Asia.

CastingAsia will be integrated into the growing AdAsia Digital Platform portfolio, allowing marketers to develop, manage, and monitor influencer marketing campaigns alongside desktop, mobile, and video programmatic capabilities, bought through the AdAsia Ad Network, AdAsia Video Network, premium inventory and other ad exchanges.

Common issues influencer marketers face today include: sifting through disparate influencer information silos, taking a scattergun approach to influencer recruitment and spending too much time on influencer management.

CastingAsia looks to address these issues by automatically analyzing influencer data to find the right match for brands. Marketers can also develop scalable influencer marketing campaigns, managed through a central point or in individual markets.

Key features of CastingAsia include –
Recruitment:
Use of influencer and campaign data to recommend the right influencers for specific campaign objectives
Search, filter and group influencers based on their needs
Integrate current influencers and build multiple influencer networks based on specific campaign objectives
Management and communication:
Manage content rights for influencer-generated content
Deliver communications to influencers through platform messaging
Monitoring and reporting:
Track and measure an influencer’s engagements, conversations, and campaign performance on a macro and micro level
Other key features include: readily accessible influencer data and follower demographics, and a content management repository.

Marketers can also seamlessly include well-performing influencers into their video advertising efforts through AdAsia Video Production and place the video ads across the AdAsia Video Network. This allows for consolidated management, reporting, and tracking of budget expenditure on various marketing initiatives, through a single platform.

Kosuke Sogo, CEO and co-founder, AdAsia Holdings, said: “This move allows marketers to streamline their marketing efforts further through the AdAsia Digital Platform, and is yet another step towards developing a single platform that solves the needs of a modern marketer.”

“With the number of eyeballs on mobile devices and cross-device social media usage in this region, brand storytelling has never been easier. This makes Influencer marketing highly relevant in Asia, and marketers should explore opportunities of tying influencer marketing with programmatic advertising,” he said.

AdAsia consultants are also available, to guide marketers with their influencer marketing campaigns and usage of the platform.

The CastingAsia platform will be made available to clients today.

Source: press release

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