News

Cartoon Network hires Angry Birds exec to spearhead Asia theme parks arm

Eric LeeTurner-owned kids entertainment giant Cartoon Network has created a new role to run its fast-growing licensed theme parks across the region.

Joining the company from the European arm of Rovi Entertainment, the company behind the Angry Birds series, is Eric Lee, who takes on the role of regional head of location-based entertainment.

His role is to find and create experiences such as theme parks and branded retail spaces for Cartoon Network brands such as The Powerpuff Girls, Ben 10, We Bare Bears and Adventure Time.

The appointment comes some months after Turner opened a Tuzki-themed restaurant in Shanghai, and the first of a planned series of Cartoon Network retail stores in Seoul, Korea. The waterpark Cartoon Network Amazone opened in Thailand in 2014.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing